VIP
Maxwell Industries Ltd. is a leading Indian company engaged in manufacturing and marketing of innerwear. They market well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands. Maxwell’s brands and their extensions occupy leadership positions with significant market shares in the respective categories.
VIP is present throughout the spectrum of innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments. Frenchie is the generic brand in briefs market.. Frenchie X is present in the premium segment for youth.
In lingerie’s segment VIP feelings represents Maxwell Industries. This brand is known for its innovations and creation of categories such as Nursing Bra’s, Sanitary Panties.
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