Established in 1992, Al Reef has successfully evolved into one of the leading distribution companies in Oman, catering to retail, food services and wholesale sectors. Al Reef Oman is a part of UAE based business conglomerate- Choithrams whose business interest spans the globe.

Our wide range of product portfolio backed by a network of reputed suppliers across the globe, combined with professional and world class approach in sales, marketing and customer service has given us a leading edge in distribution space in Oman.

With corporate office and two central distribution centers in Muscat (Ghala & Darsait), we have four Regional Sales Offices (Sohar, Salalah, Nizwa and Sur) with extensive warehousing and logistic strengths which caters to all channels and segments of business. Remote connectivity across all regions including Buraimi enables us to provide our customers with excellent service levels with short delivery response times (within 48 Hrs) ensuring availability of their choice brands and products distributed by us.

With over 200 employees and a logistic fleet of 40 plus temperature controlled vans and trucks, we deliver products to the nook and corner of the country.

Al Reef has an aggressive growth plan to evolve as the market leader in FMCG segment of Oman. Strong brand innovations, brand building, and investments in improving people and process capabilities would form critical aspects of future growth strategy for the organization.