Al Reef's strength lies in a widespread distribution network of the consumer market in Oman, covering more than 4000 customers including, industrial, wholesale, semi- wholesale, retail (modern and traditional trade) and HORECA segment with a commitment to grow through customer satisfaction. This is supported by state of the art warehousing facilities for storage of food (dry, frozen & confectionery) and non food categories in the Capital region covering 6,500 sq. mtrs and 4 warehouses in the interiors covering 4,500 sq. mtrs with a strong fleet of temperature controlled distribution vehicles to ensure efficient and timely delivery.

Remote connectivity across all locations, supported by well laid IT systems & processes enables us to facilitate the entire process of demand planning and ordering to final product delivery to our valued customers. Outbound deliveries go through a system of stringent checks and careful picking of orders maintaining FIFO system compliance.

The in house co-packing facility at Central warehouse in Ghala (Muscat) supports marketing and promotional tie-ins.