Partners & Brands

Partners

We at Al Reef strongly believe that no one can achieve goals by acting alone. In our continuous effort to provide our customers with their choicest products, we have teamed up with reputed global and regional partners to build a strong, trustworthy and long-lasting relationship.

The success and status that we have attained today is a direct result of the effective identification and marketing of prominent brands that exhibit the greatest local market potential; representation of principals under exclusive agreements.

In a competitive economy with ever changing market demographics, we understand and act upon constantly changing customer needs. Our portfolio of brands continues to grow with the aim to provide absolute value and benefits to serve the wider consumer base. We are committed in building solid and continuous growth to all the brands together with each principal by developing and implementing various strategic programs to create, stimulate and enhance brand image and market awareness that translates to sales.

  • Haagen Dazs Ice Cream Haagen Dazs Ice Cream The idea for the Häagen-Dazs® brand dates back to the early 1920s.Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his moth...Read More

    Haagen Dazs Ice Cream

    The idea for the Häagen-Dazs® brand dates back to the early 1920s.Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse-drawn wagon in the bustling streets of the Bronx, New York to produce the finest ice cream available, he insisted on using only the finest, purest ingredients. By 1960, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated. Häagen-Dazs ice cream started out with only three flavors: vanilla, chocolate, and coffee. But Mr. Mattus' passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium and hand-picked vanilla beans from Madagascar, creating distinctive and indulgent

  • Nature Valley Nature Valley Nature Valley bars come straight from nature. Sun-dried raisins. Crunchy peanuts. Sweet cranberries,wholesome almonds and oats;and an occasional dash of rich dark chocolate. Take them on the trai...Read More

    Nature Valley

    Nature Valley bars come straight from nature. Sun-dried raisins. Crunchy peanuts. Sweet cranberries,wholesome almonds and oats;and an occasional dash of rich dark chocolate. Take them on the trail, put them in your pack, stock in a drawer at work – no matter where you are, Nature Valley bars keep you going for all of life’s adventures.

  • Green Giant Green Giant It all started in 1903, when a small canned vegetable company was born in the United States – the Minnesota Valley Canning Company. The Green Giant made his first appearance in 1925. The brand wa...Read More

    Green Giant

    It all started in 1903, when a small canned vegetable company was born in the United States – the Minnesota Valley Canning Company. The Green Giant made his first appearance in 1925. The brand was created in response to the discovery of a new variety of pea- "oblong, wrinkled, and, as peas go, huge. Despite their size, they were tender, and had a special flavor and sweetness that couldn't be matched. Rather than apologize for the size of the peas, they decided to emphasize it. They named the peas 'Green Giant. In 1950, the Green Giant became the iconic symbol for the company, when the Minnesota Valley Company became the Green Giant Company. The Green Giant wants to bring his tasty vegetable goodness to everybody for generations to come, which is why he grows all his produce as sustainably as possible. From seed to kernel, new ideas and practices are constantly being introduced to keep all the vegetables just the way the Green Giant likes them - Green!

  • 3 Horses 3 Horses 3 Horses was founded in 1628 in Breda, The Netherlands. The original name of the brewery, "De Drij Hoefijsers" was derived from the neighboring blacksmith's house, where horsemen drank beverages ...Read More

    3 Horses

    3 Horses was founded in 1628 in Breda, The Netherlands. The original name of the brewery, "De Drij Hoefijsers" was derived from the neighboring blacksmith's house, where horsemen drank beverages while waiting for their horses to be shoed. Outside the forge a sign was hung, portraying three horse­shoes, being the sign for a blacksmith in those times. 3 Horses malt beverages are enjoyed in over 50 countries worldwide, and available in a variety of non-alcoholic flavors.Today the brand is known for its competitive spirit and being unbeatable when it comes to bringing ultimate refreshment.

  • Aeroplane Aeroplane A few years after the Camel Brand acquisition we launched an economy brand of Indian pickles in the Middle East under the name, “Aeroplane”. Aeroplane Pickles has since been a leader in the econo...Read More

    Aeroplane

    A few years after the Camel Brand acquisition we launched an economy brand of Indian pickles in the Middle East under the name, “Aeroplane”. Aeroplane Pickles has since been a leader in the economy segment. In the food services category, Aeroplane is the leading Mango Chutney brand in the UK and the USA.

  • Aji-no-moto Aji-no-moto Aji - no-moto is a world renowned brand for MSG. It makes food taste better with a little dash added before, during or after cooking which brings out the flavor of any dishes. It is widely used b...Read More

    Aji-no-moto

    Aji - no-moto is a world renowned brand for MSG. It makes food taste better with a little dash added before, during or after cooking which brings out the flavor of any dishes. It is widely used by housewives, hawkers and professional restaurants chefs all over the world to enhance the taste of dishes.

  • Al Karamah Al Karamah Al Karamah Dough Production Co. Ltd. is one of the leading food companies in the Kingdom of Saudi Arabia, whose products are widely spread in the Kingdom of Saudi Arabia, the Arab Gulf, the Middl...Read More

    Al Karamah

    Al Karamah Dough Production Co. Ltd. is one of the leading food companies in the Kingdom of Saudi Arabia, whose products are widely spread in the Kingdom of Saudi Arabia, the Arab Gulf, the Middle East, and a number of countries in North Africa, Central Asia, Europe and North America. Al Karamah Co was founded in 1980 in Riyadh by Hajji Helmi Mahmoud Al-Shaer,and its business has been developed in a distinct and substantial manner over the past years.The first activity of the company - when established – was importing food from Greece and Britain, and at that time the factory was working with two production lines, which was Thin dough and Shredded Kunafa dough; Currently Al Karamah produces all kinds of pastries using the latest technologies in production, filling, packaging and distribution.

  • Aseel Aseel Aseel is a popular vegetable ghee (clarified butter) brand from UAE and is widely popular with Indian and Pakistani customers.
  • Bailey Form Bailey Form BAILEYFOAM GARMENTS MFY, LTD. Hong Kong is a manufacturers and exporters for the items of ladies' brassieres and underwear in Hong Kong since last 32 years, the products are mostly for exporting ...Read More

    Bailey Form

    BAILEYFOAM GARMENTS MFY, LTD. Hong Kong is a manufacturers and exporters for the items of ladies' brassieres and underwear in Hong Kong since last 32 years, the products are mostly for exporting to the European and Middle East markets through its agents in U.A.E and Italy. The company is a private limited company, incorporated in Hong Kong since 1978 and run by its directors Mr. K.M. Chan and Mr. William K.B. Chan. The company has one factory in Hong Kong and two in China.

  • Batoook Batoook Batoook